"The Lab" Short Film

The lab is a place where ideas are put through their limits. Not all ideas make it out. Some progress but ultimately crash and burn. Some never get past the infancy stage. But it’s all practice. Practice helps prepare you for what’s to come. Without practice there is no guarantee of success. Without experimentation we can’t achieve innovation. This film is an illustration of the lifecycle of an idea as told by A.I. The idea is born, tested, failed, and reborn into something new. Practice Your Senses™ AI Illustrations by: @justinsofied Edited and Directed by: @elllll.io Music by: @elllll.io